QR code stickers: how to make them and where they work
A QR sticker only works if it scans, and if the link still works next year. The rules for size, contrast and choosing the right kind of code.
QR code stickers turn a product, a shop window or a parcel into a link: reviews, instructions, a menu, an allergen sheet. Making one takes minutes. Making one that scans every time takes a little care.
Static or dynamic?
| Static QR | Dynamic QR | |
|---|---|---|
| What it stores | the link itself | a short redirect link |
| Change the destination later? | no | yes |
| Scan statistics | no | usually yes |
| Risk | none, works forever | stops working if the subscription or service ends |
For printed stickers that will be around for years, a static code pointing to a page on your own website is the safest choice: you can change the page, not the code.
How big should it be?
A useful rule of thumb: the code should be at least one tenth of the scanning distance. Scanned from 20 cm, a 2 cm code is fine; from 1 metre, aim for 10 cm. Keep a quiet zone (white border) around the code.
Contrast and colour
Dark code on a light background, never the other way round for maximum compatibility. Coloured codes work if the colour is dark enough; test them.
Test before you print hundreds
Scan your proof with several phones, at the real distance, in normal shop or warehouse lighting. Check the link opens the right page on mobile.
Where QR stickers work well
- Product packaging: instructions, ingredients, recipes, reviews.
- Shop windows and counters: opening hours, booking, menus.
- Parcels: returns instructions, a thank-you video.
- Equipment: manuals and service history, combined with asset labels.
Getting them printed
For a few, print on sticker paper. For product packaging or every order, we print QR code stickers on a roll, and can add sequential numbering if each sticker needs its own code or number.
FAQ
How big should a QR code sticker be?
As a rule of thumb, at least one tenth of the scanning distance: about 2 cm for 20 cm, 10 cm for 1 metre.
Should I use a static or dynamic QR code?
For long-lived printed stickers, a static code pointing to a page on your own website is safest. You can update the page without reprinting.
Can each QR sticker have a different code?
Yes. Sequential numbering or individual codes can be printed on request.